I’ve worked on a number of shoots for this housing association and have always been impressed by the quality affordable homes they produce time and again for the clients. This was the smallest development I’ve worked on for them and it was based in Lincolnshire. The majority of these homes were already sold so there was little point in dressing an entire show home but the housing association wanted the images for their own records and to use on social media as examples of their builds.
Photographing new homes that are without furniture always makes the job much simpler but a little more challenging as it’s difficult to make empty rooms look interesting! Luckily we had some props to put in the kitchen and bathrooms so that they could be dressed and so make for better images.
I had a lot of strong hard light which made for harsh shadows on some of the external shots but it was great to have some of the homes bathed in all that lovely sunshine to show off the brick work and new roofs.